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![TH_0.jpg.gif](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1600051951454-OZA0IYZEB8CFQY5ANVNH/TH_0.jpg.gif)
![TreeHouse_Logo_In-Context_Logo.jpg](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1600050881419-T6J0XPXJNTIFU7RKJDGL/TreeHouse_Logo_In-Context_Logo.jpg)
![TreeHouse_Logo_Shirt2.jpg](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1546300861414-WDERJ5FGO9GV9JP59VXW/TreeHouse_Logo_Shirt2.jpg)
![TreeHouse_Logo_In-Context_2019-14.jpg](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1599345621080-3OSHJ5979AS4956QOIH0/TreeHouse_Logo_In-Context_2019-14.jpg)
![TreeHouse_Branding_CATFE-CUP-2020.jpg](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1599346856502-1K5WKBRC22UCH3F39ZBG/TreeHouse_Branding_CATFE-CUP-2020.jpg)
![TreeHouse_Branding_CATFE-MENU-BEANS-2020.jpg](https://images.squarespace-cdn.com/content/v1/549a105be4b0027e6361af05/1600051400095-KPBV8PGDSG3NAK97SYNB/TreeHouse_Branding_CATFE-MENU-BEANS-2020.jpg)
Logo and branding concepts created for Chicago-based cat sanctuary, Tree House Humane Society.
Clever iconography and bright colors transform the brand from outdated and drab to modern and playful.
For Critical Mass
Creative Director: Laureen Feeny
Copywriter: Jaclyn Hamer