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Logo and branding concept designed and art directed for American College of Education.
Tasked with creating an evolved brand based on ACE’s mission statement, competitive landscape, and customer research findings, our team strove for a solution that felt timeless but modern. A rich and meaningful use of color symbolizes the shared values of ACE and their students. The supporting typography is bold yet features nuances that make it feel fresh and unique. We achieved a playful and approachable tone by avoiding imagery and communicating through direct, punchy statements.
For Critical Mass
Creative Director: Tony Glorioso
Assoc. Creative Director: Nigel Evan Dennis
Copywriters: Jaclyn Hamer & Lauren Ophaug