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Creative direction and branding for the DE&I board of Critical Mass.
Queer & Black. Indigenous & autistic. Femme & Muslim. We’re all more than one thing. Celebrate the &.
The proposed logo incorporates clean letterforms for overall brand consistency and lowercase text styling helps the board appear friendly and approachable.
The alternate logo showcases a stacked text treatment with an oval container. The overall brand utilizes colorful gradients, minimal typography and editorial photography. Defined design templates create a diverse yet cohesive system.
For Critical Mass