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Creative direction and branding for Out Loud!
As the LGBTQIA+ affinity group lead of my company’s Diversity & Inclusion board, spearheading a fundraiser for Pride 2021 was an important goal. Out Loud! was conceived as a way for queer creatives to use their voices in support of everyone’s right to live proud and free. A limited run of 8 unique t-shirts were designed with all profits going to four key LGBTQIA+ organizations.
The logo and secondary marks showcase bespoke typography, and the brand makes use of colorful gradients as a nod to the rainbow. A simple yet playful design system allows the t-shirts to shine in executions.
For Critical Mass
Landing Page Designer: Dylan Bobier
Copywriter: Kelley Doris
Animator: Veronica Reeves