Creative direction and branding for the DE&I board of Critical Mass.
Queer & Black. Indigenous & autistic. Femme & Muslim. We’re all more than one thing. Celebrate the &.
The proposed logo incorporates clean letterforms for overall brand consistency and lowercase text styling helps the board appear friendly and approachable.
The alternate logo showcases a stacked text treatment with an oval container. The overall brand utilizes colorful gradients, minimal typography and editorial photography. Defined design templates create a diverse yet cohesive system.
For Critical Mass
Logo and brand system designed for Ethicon.
Ethicon, a subsidiary of Johnson & Johnson MedTech, was looking to update their outdated brand with the ambition to embody the advanced surgical devices they produce.
The logo has been modernized yet retains brand recognition. Colors Ink and Ivory were added to the color palette to compliment the iconic Johnson & Johnson Red and Circular became the sole typeface. Graphic lines were introduced as a primary design element to convey precision and order, while also allowing for endless configurations in working with text and photography.
For Critical Mass
Creative Director: Keith Henneman
Copywriters: Rosie Hutchinson & John Olsen
Creative direction and branding for Out Loud!
As the LGBTQIA+ affinity group lead of my company’s Diversity & Inclusion board, spearheading a fundraiser for Pride 2021 was an important goal. Out Loud! was conceived as a way for queer creatives to use their voices in support of everyone’s right to live proud and free. A limited run of 8 unique t-shirts were designed with all profits going to four key LGBTQIA+ organizations.
The logo and secondary marks showcase bespoke typography, and the brand makes use of colorful gradients as a nod to the rainbow. A simple yet playful design system allows the t-shirts to shine in executions.
For Critical Mass
Landing Page Designer: Dylan Bobier
Copywriter: Kelley Doris
Animator: Veronica Reeves
Product detail page, branding elements, and photography concepted for office furniture manufacturer, HNI.
In order to help the client stand out, it was clear we needed to tell a compelling story about their products. With our product detail page solution we made the architecture simple and intuitive, the aesthetic clean and modern, the interactions smart and consistent, and the tone honest and helpful. Additionally, we captured our own stunning product photography that enhanced the premium quality of our page design.
For Critical Mass
Creative Director: Keith Henneman
UX Architect: Johnathan Crawford
Copywriter: Lauren Ophaug
Site redesign for BlueCross BlueShield of Tennessee.
As the digital agency for BlueCross BlueShield of Tennessee, we were tasked with completely redesigning their website to better reflect their mission: to be a trusted neighbor. To achieve this, we developed an intuitive and fully accessible design system, along with crafting a friendly and conversational brand voice. Health insurance is often frustrating, so we strived to simplify messaging, use authentic imagery, and restructure content for an enjoyable and supportive experience.
For Critical Mass
Creative Director: Keith Henneman
UX Architect: Chris Hickey
Copywriter: Lauren Ophaug
Videos concepted and art directed for DePaul University.
With an illustrious history and so many impressive stories to tell, our team wanted to capture the many successful alumni of DePaul University—specifically contributing to the advancement and culture of Chicago. Through stunning cinematography and powerful voiceover, we brought storyboards to life. These are some of the many DePaul alumni making Chicago proud. Check out the full directory of alumni videos.
For Critical Mass
Creative Director: Rina Malik
Video Director: Ryan Bouman
Copywriter: Kelsey Alfredson
Video Production: Wander
Homepage, product detail page, and mobile app screen concepts designed for beauty product retailer, Ulta Beauty.
Making personalization the focus, our team completely reimagined the Ulta website to work harder for customers by recommending and suggesting products based on user activity and purchase history. The result is not only a fresh new look but a site that anticipates its users and learns from them.
For Critical Mass
Creative Director: Tony Glorioso
Assoc. Creative Director: Nigel Evan Dennis
Copywriter: Lauren Ophaug
Poster designed for artist collective When You Think of Home.
The folks behind When You Think of Home asked artists around the world to design a poster illustrating the idea of “home,” inspired by their village, town, city, or state. 50% of the profits from every poster sold goes toward Acres of Love, a nonprofit providing care and forever homes to orphans in South Africa.
Logo and branding concept designed and art directed for American College of Education.
Tasked with creating an evolved brand based on ACE’s mission statement, competitive landscape, and customer research findings, our team strove for a solution that felt timeless but modern. A rich and meaningful use of color symbolizes the shared values of ACE and their students. The supporting typography is bold yet features nuances that make it feel fresh and unique. We achieved a playful and approachable tone by avoiding imagery and communicating through direct, punchy statements.
For Critical Mass
Creative Director: Tony Glorioso
Assoc. Creative Director: Nigel Evan Dennis
Copywriters: Jaclyn Hamer & Lauren Ophaug
Microsite designed for access management provider, OneLogin.
Wanting a rich experience to help solidify their point of view in the landscape of access management, OneLogin reached out to Column Five to design an interactive microsite that visualizes their story through meaningful data visualization and playful animation.
For Column Five
Infographics designed for online educational resource, Course Hero.
With an intimidating task in mind, Course Hero reached out to creative content agency, Column Five, to create over 400 infographics visualizing the most popular books read by high-school and college students.
The Column Five in-house team designed a template system that allowed the network of designers to seamlessly and consistently build the series book by book.
I’ve shared a few of my favorite designs I created for the project. Check out the full directory of infographics on Course Hero.
For Column Five
Website, posters, and social media posts designed for Chicago-based grassroots movement, #SanctuaryCitizen.
This passion project strives to promote the importance of sanctuary cities and encourages people to show their support.
#SanctuaryCitizen is a set of values and a state of mind that goes beyond geography, laws or politics. We believe in a welcoming community that doesn't profile, target or discriminate based on immigration status, race, religion, gender or sexual orientation.
Assoc. Creative Director: Jon Mahalak
Art Director: Nigel Evan Dennis
Copywriter: Jaclyn Hamer
Responsive site and interactive experience designed for Nissan Commercial Vehicles.
Shot in Pyeatt Draw, Arizona, the NV Cargo X was put to the test, tackling intense trail obstacles and rugged terrain. This site experience, hosted by Xtreme 4x4’s Ian Johnson, puts users in the drivers seat to showcase the true power of the NV Cargo X.
For Critical Mass
Creative Director: Keith Henneman
Assoc. Creative Director: Jon Mahalak
UX Architect: Val Jencks
Art Director: Nigel Evan Dennis
3-D Modeling: Roman Ivashnev
Logo and branding concepts created for Chicago-based cat sanctuary, Tree House Humane Society.
Clever iconography and bright colors transform the brand from outdated and drab to modern and playful.
For Critical Mass
Creative Director: Laureen Feeny
Copywriter: Jaclyn Hamer
Landing page concept designed for Nike.
User research identified a problem customers were facing—a lack of Kevin Durant, the man behind the popular KD shoe line. Shoppers were interested in his shoes, but wanted to see more about the athlete himself.
Our approach was to not only improve SEO, but to create a dynamic and editorial landing page that beautifully featured the product and showcased Kevin Durant's vision.
Creative Director: Jeremy Hlinak
Art Director: Nigel Evan Dennis
For Critical Mass
Logo designed for Indianapolis-based local grocer Kincaid's Meat Market.
Looking to modernize—but not completely reinvent—the brand, this design updates the previously outdated logo by utilizing tasteful typography and simple iconography.
For BrainTwins
Digital holiday catalog designed for Citi ThankYou.
Wanting to set this catalog apart from past iterations, the concept of creating a mixed-media winter wonderland was an instant hit. Moodboards solidified direction and sketches turned ideas into reality. A mixture of paper creations and 3-D modeling helped our magical world come to life.
For Critical Mass
Creative Director: Laureen Feeny
Art Director: Mick Champayne
Copywriter: Jaclyn Hamer
3-D Modeling: Gavin Morrissey
Paper Creations: Wander
Portfolio designed in magazine style, used as a take-away for the 2011 Art Directors Club Portfolio Show in New York City.
Body Paint Portraits: Jessica Dunn
I love music and editorial design. So I combined two of my favorite things into a series of faux magazine covers that hyped new music. ENF, Evan’s New Faves.
A flexible and simple template lets dynamic imagery shine, making the covers captivating and iconic.
I’ve shared a few of my favorite designs. See all of the covers on dribbble.
Odds and ends.